Chernigivske was launched in record time, cutting down the timeline from 12 months to just 6 weeks, one of the fastest global beer launches, ever! All profits go to Humanitarian Relief Efforts.
A whopping (guaranteed) $5m will be donated.
Everything from packaging to large-format billboards, to beers coasters were design to push forward the initiative.
What I did: Design/Artwork
Agency: Draftline